| Direct Mailing: Zig Zag Kitchen Campaign |
P O R T F O L I O : D I R E C T M A I L I N G S
Client: Zig Zag Kitchen Industry: Restaurant Project: Identity System and Direct Mail Concept / Identity System and Direct Mail Design / Identity System and Direct Mail Production / Production Management This Identity and Direct Mail design was chosen by this restaurant, which promises fast delivery. Design Studio: Titanium Design The logo for Zig Zag Kitchen, has a green light that symbolizes on-the-go service and a red swash that symbolizes superhero fast delivery. The identity system and integrated direct mail campaign, for Zig Zag is pictured above. At left, is the identity system. It included the the gift certificate, logo, menu, stationary and superhero mascot, which Ted Gibbs designed. At right, is the integrated door-to-door direct mail campaign, which included a search for royalty free illustrations. The illustration's vector files were modified for the mascot and cartoons. Additional branding was created for a business card, hat, match book and t-shirt. The success of this integrated campaign led to an integrated website campaign. Ted has had vast opportunities to develop integrated direct mail campaigns. He has a great deal of experience with exploring typography, developing color palettes and creating original graphics. Contributions for direct mail campaigns have included art direction, branding, design, production and management. These are a variety of examples. |
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| Last Updated on Monday, 05 March 2012 00:38 |
