Direct Mailing: CanvasBacks Campaign
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CanvasBacks Direct Mail


Client: Canvasbacks
Industry: Fashion
Project: Direct Mail Concept / Direct Mail Design / Direct Mail Production / Production Management
Problem: The client wanted unique designs for their seasonal direct mail campaigns.
Solution: The success of these campaigns led to other projects.
Design Studio: Titanium Design


Above are three integrated direct mail campaigns for Canvasbacks. At left is the catalog for the "Shadow Guy campaign, which was developed from design to final art. The project included a photoshopped composite of two photo shoots. In the middle is the flyer for Marcela. At right is the catalog for the "Carpentry” campaign, which was developed from concept to final art. All photo shoots were art directed by Kelly Friedl.

Ted has had vast opportunities to develop integrated direct mail campaigns. He has a great deal of experience with exploring typography, developing color palettes and creating original graphics. Contributions for direct mail campaigns have included art direction, branding, design, production and management. These are a variety of examples.

Last Updated on Thursday, 02 September 2010 05:26